The anatomy of an invoice that gets paid
Before we get into buttons, understand what makes invoices effective:- Clear due date — “Net 30” means nothing to most people. “Due February 14” is unmistakable.
- Specific line items — “Consulting Services: 5,000” doesn’t.
- Easy payment method — A “Pay Now” button beats “mail a check to…” every time.
- Your contact info — So they can reach you if something’s unclear (instead of just not paying).
Create an invoice
Pick the customer
Select an existing customer or add a new one. For new customers, you need:
- Customer name (company or individual)
- Email address (where the invoice goes)
- Billing address (for the invoice itself)
Add what you're billing for
Each line item needs:
- Description — Be specific. “Logo design - 3 concepts, 2 revision rounds” is better than “Design work.”
- Quantity — Hours, units, projects, whatever makes sense
- Rate — Price per unit
- Amount — Calculated automatically
Set the terms
- Invoice number — Auto-generated, or customize if you have a system
- Invoice date — Usually today
- Due date — When you expect payment
- Payment terms — Net 30, Due on Receipt, etc.
Add notes (optional)
- Notes to customer — Thank them, reference the project, add payment instructions
- Internal notes — Only you see these. “Bob always pays late” is good to track.
Enable online payments (this is the big one)
Customers who can pay with a button pay faster than customers who have to mail checks. It’s not close. To enable online payments:- Go to Settings → Payments
- Connect Stripe (or use Pluvel Payments)
- Enable payment methods:
- Card — Credit/debit cards (fastest, 2-3% fee)
- ACH — Bank transfer (slower but cheaper, usually 0.8% capped at $5)
- Invoices with online payment: Average 11 days to payment
- Invoices without: Average 27+ days
- Checks that “got lost in the mail”: Don’t get us started
Payment terms explained
| Term | What it means | When to use |
|---|---|---|
| Due on Receipt | Pay now | Rush jobs, new clients you don’t know yet |
| Net 15 | Due 15 days from invoice date | Recommended default for most businesses |
| Net 30 | Due 30 days from invoice date | Standard for larger clients |
| Net 60 | Due 60 days from invoice date | Enterprise clients who require it |
| Custom | Any number of days | When you negotiate something specific |
Track where your money is
Every invoice has a status:| Status | What it means | Your action |
|---|---|---|
| Draft | Not sent yet | Finish and send it |
| Sent | Delivered to customer | Wait (but not too long) |
| Viewed | Customer opened it | They know. The clock’s ticking. |
| Partial | Some payment received | Follow up on the rest |
| Paid | Fully paid | Celebrate |
| Overdue | Past due date, unpaid | Send reminder immediately |
Record manual payments
When someone pays by check or wire:- Open the invoice
- Click Record Payment
- Enter:
- Amount received
- Payment date
- Method (check, wire, cash)
- Reference (check number, wire confirmation)
- Save
Online payments through Stripe record automatically. You don’t need to do anything.
Send payment reminders
For overdue invoices (because they happen): Manual reminder:- Open the overdue invoice
- Click Send Reminder
- Customize the message if you want
- Send
- Go to Settings → Invoice Settings → Reminders
- Turn on automatic reminders
- Set timing:
- 3 days before due (gentle nudge)
- Day of (friendly reminder)
- 7 days overdue (firmer tone)
- 14 days overdue (getting serious)
Recurring invoices
If you bill the same amount to the same client regularly — retainers, subscriptions, monthly services — set it up once:- Go to Invoicing → Recurring
- Click Create Recurring Invoice
- Set up the template:
- Customer
- Line items
- Frequency (weekly, monthly, quarterly, yearly)
- Start date
- End date (or leave ongoing)
- Save
Duplicate an existing invoice
Similar job for the same client? Don’t start from scratch:- Open a previous invoice
- Click Duplicate
- Update what changed (date, line items, amounts)
- Send
Void vs. delete
- Void — Cancels an invoice but keeps the record. Use this for invoices you already sent. The paper trail matters.
- Delete — Removes completely. Only available for drafts that were never sent.
Getting paid faster: the checklist
- Invoice immediately. Work done Friday? Invoice Friday. Not “sometime next week.”
- Enable online payments. Card or ACH. Make it easy.
- Use Net 15 instead of Net 30. Most clients won’t push back.
- Set up automatic reminders. Awkward to send. Effective when automated.
- Be specific. Detailed descriptions reduce back-and-forth questions that delay payment.
- Follow up on “Viewed” invoices. They saw it. They haven’t paid. That’s your cue.
What’s next
Set up recurring invoices
Automate billing for ongoing clients.
Manage customers
Organize your customer records.